Title: Panini Secures Exclusive WNBA Trading Card Deal Until 2025
Subtitle: Panini Continues as the Sole Producer of WNBA Cards with a New Multi-Year Agreement
Meta Description: Panini extends its exclusive WNBA trading card partnership through 2025, continuing to produce popular lines like Donruss, Prizm, and Select, with plans for further product innovation and marketing investments.
Content:
What’s New
The partnership between Panini and the WNBA Players’ Association has been extended through a new multi-year agreement. Since 2019, Panini has been responsible for creating WNBA cards under well-known lines such as Donruss, Prizm, and Select, as well as premium collections like Flawless and National Treasures. This agreement, brokered by OneTeam Partners, is touted by Panini as the most valuable licensing deal for female athletes, though financial terms were not disclosed.
Panini will continue as the exclusive WNBA trading card manufacturer and will keep offering digital collectibles, including Panini Instant. The company aims to increase its investments in player marketing, product innovation, autograph deals, and event sponsorships like the WNBPA Rookie Premiere.
Interest in the WNBA has been rising, fueled by stars such as Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, with MVP A’ja Wilson, recently clinched the league title. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the introduction of Panini Impeccable WNBA on the horizon. Additional releases are expected but have not been detailed yet.
Configuration at a Glance
- Panini continues as the sole producer of WNBA trading cards.
- Recent and forthcoming releases include the 2025 Donruss WNBA, Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end series like Flawless and National Treasures have featured WNBA content in recent editions.
- Digital offerings persist through Panini Instant and other digital platforms.
- Earlier this year, Rookie Royalty boxes presented high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for its color parallels and rookie cards, including the 2024 Caitlin Clark RC.
- Donruss WNBA: Features Rated Rookies and various insert collections.
- Rookie Royalty: Offers premium Rookie Patch Autographs for leading rookies.
- High-end lines (Flawless, National Treasures): Typically feature low-numbered parallels and top-tier inserts.
Autographs & Relics
- Expanded autograph arrangements for WNBA players as part of the renewed agreement.
- Rookie Royalty boxes debuted high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures series have included premium autograph and memorabilia content.
- Future products are anticipated to include autographs and memorabilia from both rookies and veteran stars.
Collector Notes
- Panini retains exclusive rights to produce WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA is already out; Prizm and Impeccable WNBA are forthcoming.
- Rookie Royalty boxes introduced the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini is committed to investing in product development, player marketing, and autograph agreements.
- No information on print runs, odds, or specific serial numbering was provided in the announcement.
- Designs vary by product line, with Prizm noted for its parallels and Donruss for Rated Rookies.
- Further WNBA releases are expected but have not been announced yet.
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