Topps has struck gold in its partnership with Disney Consumer Products, as the two giants have decided to take their collaboration to new heights. With a glowing history of delighting collectors with iconic characters and stories, Topps is set to embark on a thrilling new adventure with global rights to produce trading cards for Disney, Pixar, Marvel, and Star Wars franchises.
The newfound agreement sees Topps spreading its wings into uncharted territories by introducing the first-ever global distribution of physical Marvel trading cards. This monumental move is set to kick off with the much-anticipated release of Topps Finest X-Men ’97 in early 2025, perfectly timed to capture the resurgence of interest in the X-Men universe.
Not forgetting their roots, Topps’ enduring partnership with Star Wars, which began in 1977, continues to flourish. Fans can expect more magic from a relationship that has stood the test of time and brought joy to collectors around the world.
Aside from physical cards, the expanded collaboration also includes digital trading card offerings for an even broader reach. While Topps has dabbled in digital collectibles through apps like Disney Collect! and Marvel Collect!, this partnership paves the way for an extensive range of both physical and digital cards for fans to enjoy.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, emphasized the excitement surrounding the partnership, underscoring the commitment to delivering innovative products to fans globally. The move is poised to captivate card collectors and enthusiasts alike by merging Disney’s gripping storytelling with Topps’ expertise in the collectibles space.
David Leiner, President of Trading Cards at Fanatics Collectibles, echoed this sentiment by highlighting the joint dedication towards enhancing the fan experience. The shared goal of driving innovation and fan engagement through the collaboration bodes well for enthusiasts seeking fresh designs and unique collectibles to add to their collections.
While Topps has made its mark in producing trading cards for Disney, Marvel, and Star Wars in the Europe, Middle East, and Africa (EMEA) region, this new agreement signifies a significant expansion into the U.S. market and beyond. By harnessing the storytelling prowess of Disney and the collectible expertise of Topps, collectors worldwide can anticipate a wave of new trading cards celebrating the best of entertainment.
This partnership heralds a new era for trading card aficionados, promising unparalleled access to beloved characters and stories that have captured hearts for generations. With a treasure trove of diverse cards on the horizon, fans can gear up for an exciting journey through the worlds of Disney, Pixar, Marvel, and Star Wars, all within the palm of their hands. Get ready to dive into a universe of collectibles unlike any other.
