On June 10, 2024, the iconic brands Reebok and Panini America unveiled their latest collaborative masterpiece in Boston—the Emmitt Smith inspired collection. With a fusion of specialized sneakers and sports cards, this venture pays homage to the legendary football star, Emmitt Smith. The collection is a delightful blend of innovative footwear and the allure of collectible trading cards, featuring updated versions of the “Preseason ’94” and Smith’s signature model “ES22,” alongside a range of “Preseason” apparel priced between $40 and $80.
The roots of this collaboration trace back to 1993 when Emmitt Smith first associated with Reebok, endorsing their “Preseason” line of turf shoes. This partnership blossomed over the years, leading to the launch of the iconic ES22 model in 1996. Known for its innovative design tailored to Smith’s athletic prowess, the ES22 became a staple in the sneaker world. In 2009, Smith extended his collaboration to Panini America, aligning with the release of the renowned “Prizm” sports card brand in 2012, distinguished by its shiny opti-chrome finish and coveted collectible inserts.
The Emmitt Smith inspired collection showcases three distinctive sneaker designs infused with elements from the Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this adaptation flaunts a stylish purple, white, and black color scheme with a leather upper and Prizm-themed details.
2. Preseason ’94 “Gold Prizm”: Available for $140, this model features a striking gold color palette synonymous with Panini’s Gold Prizm cards, along with premium enhancements.
3. ES22 “Color Blast”: At $200, this patent leather sneaker in white stands out with a vibrant midsole and intricate Prizm detailing, inspired by Panini’s exclusive “Color Blast” cards.
Moreover, each purchase of the ES22 “Color Blast” model will include a special edition Emmitt Smith trading card crafted by Panini x Reebok. These cards exhibit designs from Smith’s illustrious career and offer a range of rare card parallels, adding an exclusive touch to this unique collection.
The “Reebok x Panini Prizm Preseason” collection, a fusion of sporting heritage and contemporary collectibility, will be globally accessible starting June 14, 2024. Fans and enthusiasts can snag these exclusive pieces at Reebok.com and select retailers, expanding the reach of this distinctive collaboration. This launch follows the resounding success of the Reebok and Panini America collaboration with basketball icon Allen Iverson in 2022.
In addition to the unveiling of these unique footwear and collectibles, the collection features various base, inserts, and special promo cards, each embodying a distinct style and rarity. The array of designs offers fans and collectors a delightful array of options to cherish and add to their memorabilia collection.
Immerse yourself in the world of sports, fashion, and collectibles with the Emmitt Smith inspired sneaker and card collection from Reebok and Panini America.
