LeBron James, the renowned NBA superstar, has made waves in the world of trading cards by entering into an exclusive multi-year partnership with Fanatics Collectibles, a specialized division of Fanatics dedicated to trading cards and collectibles. This groundbreaking agreement marks the end of LeBron’s longstanding collaboration with Upper Deck, the trading card company he had been associated with for over two decades.
Fanatics, renowned as a leading provider of licensed sports merchandise, expressed their excitement about this new partnership with LeBron James. In a statement, the company emphasized their commitment to expanding the boundaries of the hobby and fostering enthusiasm among fans and collectors alike. They see LeBron as a valuable addition to their family and aim to celebrate the achievements of peak athletes, both in significant and subtle ways.
To commemorate this historic collaboration, Fanatics has planned a special release for January 19, 2023. As part of the 2023-24 Bowman University Chrome Basketball set, Fanatics will unveil an exclusive 1/1 on-card dual autograph featuring LeBron James and his son, Bronny James. The card will showcase LeBron wearing his high school uniform from St. Vincent-St. Mary’s and Bronny donning his USC Trojans jersey. Alongside the James family, the set will also include popular women’s college basketball players Caitlin Clark and Paige Bueckers, among 100 other players.
Mike Mahan, CEO of Fanatics Collectibles, shared his enthusiasm for LeBron joining the Fanatics family. He believes that this partnership will not only push the boundaries of the trading card industry but also ignite the passion and excitement of fans and collectors. In addition to LeBron’s signing, Fanatic’s promotional efforts include a captivating video titled “Origin of Greatness,” narrated by LeBron James himself. The video showcases the early moments of various Fanatics athlete partners and adds to the excitement surrounding the release of the exclusive card.
This news comes as a transformative moment for both Fanatics and LeBron James. After more than two decades of collaboration, Upper Deck acknowledged their long-standing association with LeBron, noting their joint efforts in developing his brand into a highly valuable collectible. They also recognized the philanthropic work carried out by the LeBron James Family Foundation. Upper Deck expressed their gratitude for having LeBron as part of their extended Upper Deck family.
LeBron James’ decision to team up with Fanatics Collectibles not only marks a significant shift in his trading card journey but also signifies the beginning of a new era in the industry. This partnership promises fresh opportunities for fans and collectors to engage with their favorite athletes and celebrate the milestones in sports. With the exclusive card release, Fanatics is set to captivate the trading card world once again and solidify its position as a leader in the collectibles market.
