In a thrilling announcement that has fans buzzing with anticipation, McFarlane Toys and UFC have joined forces to introduce a brand-new line of collectible figures that pay homage to the exhilarating world of mixed martial arts. The partnership, forged under the watchful eyes of UFC’s licensing partner, IMG, promises to deliver a unique blend of physical and digital collectibles that capture the essence of UFC’s most iconic athletes and their memorable moments in the octagon.
Todd McFarlane, the visionary behind McFarlane Toys, couldn’t contain his enthusiasm for the collaboration. The mastermind CEO highlighted UFC’s soaring popularity and massive global fanbase, showcasing why this partnership is a game-changer for both brands. “The allure of the UFC has transcended boundaries to become a powerhouse in the sports realm, captivating millions with its electrifying matchups,” McFarlane remarked. “Crafting lifelike figures that embody the raw energy and intensity of UFC battles is a thrilling prospect for us, and I can’t wait to see fans get their hands on these creations.”
The sentiment of excitement was mirrored by Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products, who underscored the deep-rooted connection fans have with the sport and their unwavering demand for authenticity in merchandise. Bleczinski extolled the partnership with McFarlane Toys, renowned for their meticulous attention to detail in crafting collectible figures. “Teaming up with McFarlane Toys, known for their unparalleled expertise in creating intricate collectibles, is a match made in heaven for us. We are ecstatic to present our athletes in a format that resonates with our devoted fans,” Bleczinski stated, hinting at the exceptional quality expected from this collaboration.
The highly anticipated line of UFC collectible figures is slated for a fall 2024 release, promising accessibility online and at select retailers worldwide. An added layer of innovation comes in the form of digital products that fans can enjoy through a dedicated platform at mcfarlanetoys.digital, seamlessly integrating physical collectibles with virtual assets for a harmonious collector experience.
This groundbreaking venture is poised to revolutionize the collectibles landscape for UFC aficionados, offering a fresh avenue to engage with their beloved athletes and relive the thrill of the octagon through meticulously crafted, high-quality figures. With McFarlane Toys at the helm of this creative endeavor, fans can expect nothing short of exceptional, lifelike representations that embody the spirit of UFC’s dynamic world. Get ready to bring the action-packed universe of UFC into your collection in a whole new way.
