Title: Topps Reclaims UFC Trading Card License in New Fanatics Collectibles Deal
Subtitle: Topps and Fanatics team up to bring back UFC trading cards
Meta Description: Topps regains the UFC trading card license in a new collaboration with Fanatics Collectibles, offering fans a wider range of collectibles to celebrate their love for mixed martial arts.
Topps and Fanatics Collectibles have struck a groundbreaking agreement that will see the return of Topps as the official producer of UFC trading cards. The exclusive multi-year deal, facilitated by UFC’s licensing agent IMG, marks an exciting milestone for both trading card enthusiasts and fans of mixed martial arts.
Previously holding the UFC trading card license from 2009 to 2020, Topps is making a comeback after a short stint by Panini America. The announcement of this collaboration has generated significant buzz, particularly among avid collectors. The first product to be released under the renewed partnership will be the highly anticipated 2024 Topps Chrome UFC, set to hit shelves on February 28.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed her excitement about the reunion, citing the sport’s immense popularity and the passionate fanbase as key factors driving the vibrant market for UFC collectibles. The partnership with Topps offers fans new ways to engage with their favorite fighters and the sport through collectibles that capture the essence of mixed martial arts.
Fanatics Collectibles CEO Mike Mahan also expressed his enthusiasm for the collaboration, highlighting the enduring popularity of UFC trading cards among collectors. The company is committed to innovating and creating cards that showcase the rising stars of the sport. Fanatics Collectibles plans to utilize its Fanatics Live platform, a live breaking/commerce platform, to promote the UFC trading card line. This includes conducting athlete interviews and live card breaks featuring fighters, aiming to deepen the connection between fans and their favorite athletes while enhancing the overall collecting experience.
It’s worth noting that this partnership builds upon an already successful relationship between UFC and Fanatics. The two entities have been working together on memorabilia and apparel, with products available both at events and online through UFC Commerce. The addition of Topps under the Fanatics umbrella is set to further strengthen this partnership, offering fans an even broader selection of memorabilia and collectibles to celebrate their love for mixed martial arts.
The resurgence of Topps as the official UFC trading card producer and the collaboration with Fanatics Collectibles marks an exciting new chapter for the world of UFC collectibles. With the release of the upcoming 2024 Topps Chrome UFC, fans can look forward to a fresh lineup of trading cards featuring their favorite fighters. Whether you’re a seasoned collector or a passionate UFC fan, this collaboration promises to deliver a thrilling range of collectibles that capture the spirit and excitement of mixed martial arts.
In conclusion, the reunion of Topps and the UFC trading card license, along with the collaboration with Fanatics Collectibles, has set the stage for an exciting future for UFC enthusiasts. This partnership will undoubtedly satisfy the insatiable appetite for UFC collectibles, allowing fans to immerse themselves in the world of mixed martial arts in a whole new way. So get ready for the 2024 Topps Chrome UFC release and prepare to add some exciting new cards to your collection.
