In a move set to rev up the excitement among fans and collectors, Formula 1 has decided to extend its exclusive trading card and sticker partnership with Topps, a subsidiary of Fanatics. The renewal of this multi-year deal solidifies Topps’ position as the official trading card licensee for the prestigious international Formula 1 racing series, a title it has proudly held since the year 2020.
As part of this renewed collaboration, Topps will forge ahead with the creation of trading card and sticker collections that showcase drivers not just from Formula 1, but also from the Formula 2 and Formula 3 series. This partnership will see Topps’ involvement in various 2024 FIA Formula One World Championship Grands Prix events, with the Austrian Grand Prix being the starting point. Fans attending these events can anticipate the chance to acquire exclusive trading cards that will make their collection shine.
The excitement surrounding the renewal of this agreement was palpable, with Formula 1’s Chief Commercial Officer, Emily Prazer, expressing utmost delight. Prazer, along with Kelvin Smith, the Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, toasted to the continuation of this pivotal partnership. Both Prazer and Smith emphasized how this collaboration plays a crucial role in broadening the Formula 1 fanbase and bringing enthusiasts nearer to their beloved drivers and teams through distinctive collectibles. The ultimate goal of this renewed agreement is to elevate the fan experience by introducing special products and unforgettable programs, despite the exact duration of the deal not being specified at this time.
This exclusive trading card and sticker collaboration between Formula 1 and Topps signifies a mutual commitment to providing fans and collectors alike with unique and high-quality collectibles that celebrate the thrilling world of Formula 1 racing. The trading cards and stickers not only serve as coveted items for enthusiasts but also act as mementos that immortalize iconic moments from the races, making them treasured possessions for fans to cherish.
The partnership renewal with Topps showcases Formula 1’s dedication to engaging with its audience in innovative and exciting ways beyond the racetrack. Through the production of these exclusive trading card collections, the sport taps into the passion and enthusiasm of its followers, creating a deeper connection between fans and the riveting world of Formula 1.
With Topps at the helm as the official trading card licensee, Formula 1 enthusiasts can look forward to an array of new and captivating collectibles that capture the essence of the sport in all its glory. Whether showcasing the seasoned champions of Formula 1 or the rising stars of the Formula 2 and Formula 3 series, these trading cards serve as tangible tokens of the exhilarating world of motorsport, inviting fans to immerse themselves in the thrill of the race even when they’re not trackside.
The partnership renewal between Formula 1 and Topps sets the stage for a new chapter of excitement, anticipation, and collectible treasures that will undoubtedly enrich the fan experience and solidify the bond between enthusiasts and the high-octane world of Formula 1 racing.
